Embodying the Heart and Soul of Your Business
By Lisa Murrell and Schelli Whitehouse
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As our world and our human consciousness evolve more and more, people are seeking ways to build soulful and heart-based businesses. Their business building steps often take them down the wrong pathway when they try to build their businesses from traditional, linear based marketing techniques–most of which are built on very different values than the values needed to build and sustain these new soul-centered businesses.
Building a soul-centered business from a traditional place is at best not using all of your resources, and arguably, not using your most powerful resources!
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Today, we need new information and a new marketing plan that are congruent with our new services. We need to begin to embody our businesses in everything; branding, content, our relationship with our customers, and the way we interact with making money. To create a vibrant business out of our passions, we need to authentically ‘be’ and express that ‘being-ness’.
To embody something, for the purpose of this article, means to feel and know it with your entire body. It means using your body as a sensory device and an organ of perception that connects with your cognitive processing in a way that creates meaning—meaning that informs powerful action because it is coming from all of you; mind, heart and soul.`
How do we embody the heart and soul of our business?

