Embodying the Heart and Soul of Your Business

By Lisa Murrell and Schelli Whitehouse

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As our world and our human consciousness evolve more and more, people are seeking ways to build soulful and heart-based businesses.   Their business building steps often take them down the wrong pathway when they try to build their businesses from traditional, linear based marketing techniques–most of which are built on very different values than the values needed to build and sustain these new soul-centered businesses.

 

Building a soul-centered business from a traditional place is at best not using all of your resources, and arguably, not using your most powerful resources!

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Today, we need new information and a new marketing plan that are congruent with our new services.  We need to begin to embody our businesses in everything; branding, content, our relationship with our customers, and the way we interact with making money.  To create a vibrant business out of our passions, we need to authentically ‘be’ and express that ‘being-ness’.

To embody something, for the purpose of this article, means to feel and know it with your entire body.  It means using your body as a sensory device and an organ of perception that connects with your cognitive processing in a way that creates meaning—meaning that informs powerful action because it is coming from all of you; mind, heart and soul.`

How do we embody the heart and soul of our business?

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Spiritual Business with Mark Silver

Spiritual Business with Mark Silver

Is Spiritual Business a
Contradiction in Terms?

by Mark Silver

With all the beads, prayers, affirmations, “laws of abundance,” and other woo-woo business accoutrements flying around these days, you’d think there’s some fire sale promotion going on spirituality.

Maybe it’s the rough economy, or the unsettling pace of change. Business seems to be getting more and more difficult, and support is hard to come by. When you’re struggling, the idea of having the unseen realms backing you is pretty appealing.

But can getting more spiritual really help your business?

For some of us, spirituality is everyday stuff. It’s how you relate to the world, in business just as in all other things. It’s what’s for lunch. As the Zen master Suzuki Roshi said, it’s “Nothing special.”

For others, spirituality in the realm of business can seem profane, inappropriate, or just plain bizarre.

So which is it? Is spirituality the missing leverage point in business — or is it just plain wrong to use spirituality to get what you want?

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A Note from the Universe

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On the very bright side, never in peace time history has there been such a gallant effort, by so many people, spending so many billions of dollars with no end in sight, to rapidly clean up your environment.

Never before have numerous heads of state and representatives of a corporation as large as many smaller nations, pledged to work together, sharing expertise and resources to get a job done.

Never before have so many prayer and meditation groups suddenly formed, amongst and in between every religion and those belonging to none, to foster healing of your precious planet.

Never before have finger pointers, conspiracy theorists, and blame mongers been so idle and unnecessary in the face of such a tragedy.

Never before have industry titans across every sea chosen to reexamine their own safety procedures, revisit their own environmental safeguards, and expend their own fortunes to voluntarily reflect upon and demand that they do an even better job from this day forward.

And to top it all off, your planet has a loving, brilliant consciousness all her own, and of her countless balancing acts, healing herself is one in which she truly shines.

Of this, and so much more, you can be very, very proud.

Yee-haaaaaaaaaaaaaaaa!
    The Universe ~ http://bit.ly/good_one