Is Your Business a Jalopy or a Jaguar?
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If you could define your business as a vehicle what do you think would be the most accurate description?
What kind of condition is the body in? Are there a few dents and scrapes? Has the paint faded or chipped? Any rusty patches underneath? Do you like the color and did you choose it for yourself or did it just happen to be available?
What about the interior; are the seats vinyl, cloth or leather? What grade of leather? What color? Are they clean or worn? Any signs of duct tape holding the seams together? Is the dashboard hard plastic, leather, vinyl? Are there any special features like inlaid wood, GPS, or a spectacular stereo system?
What about the mechanics of your vehicle; when you start the engine does it sputter and cough, rumble or snort? Or does it engage so smoothly you wonder if it is even on? How about when you accelerate on the highway; does your vehicle sound like a wind-up airplane trying to get off the ground, does it roar and backfire or does it purr like a sleek cat, happy to be alive?
Finally, is your vehicle a sedan, convertible, SUV, station wagon, cross-over, sports car, antique, classic, practical, sexy, cute, hatch-back, rugged, economical, rare, high maintenance, reliable, cool or smart?
What kind of business do you want to drive?
